There are many reasons that owners decide to sell their businesses, whether it’s burnout, divorce, decline, the desire to pursue a new challenge or retirement, whatever your reason may be, the first thing that you need to do is determine if the business is saleable and if it is, what the market value of that business is.

How do you get your expectations to line up with the market reality? By first having the value of the business assessed, to determine the most probable selling price (MPSP).

This represents a reasonable price, factoring the true earnings, the state of the business, the risks, and what the market is willing to pay.

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